Behind Pupu Supermarket’s Aggressive Expansion
Just as I stepped out of my residential building, a young man in his early twenties approached me. He was wearing a black T-shirt with the green characters “Pupu” printed on the right chest and back. With no promotional materials or gifts in hand, he directly pitched the app to me.
In county-level markets, a single Pupu station covers a 3-kilometer radius, handling several thousand orders daily with a high repeat-purchase rate. The station in my area has over a hundred employees. Every time delivery services open up for a new neighborhood, the ground promotion team swarms in. This has created a peculiar sight where dozens of promoters take over a single residential community. A large group of them—wearing green vests and riding electric scooters with massive green baskets attached to the back—can be seen scattered around: some at the main gate, some on the road outside, and others just cruising leisurely through the neighborhood, looking quite relaxed and unhurried.






