Consumption: More Rational, More Downgrades.
There was a time when I was a person who spent without a second thought. I’d casually buy premium groceries from Hema¹ and pay for my parents’ vacations without hesitation. I just flipped through my JD.com² order history, and the change in the numbers is startling:
- 2021: ¥9,791
- 2022: ¥22,206
- 2023: ¥5,778
- 2024: ¥10,000 (for a necessary productivity tool)
- 2025 (to date): ¥1,654 (for staples like rice, flour, and oil)
My five-year-old phone was on its last legs, and I thought about replacing it during this year’s “618” shopping festival³. But faced with the idea of “buying a new phone,” I hesitated for days. I kept asking myself: Would a new one boost my productivity? Would it improve my quality of life? Would keeping the old one negatively impact my daily use? The answer to all three was no. However, the temptation of a 24-month interest-free installment plan and a generous subsidy was just too great. I caved and placed the order. But when the delivery arrived at my door, reason ultimately won out over impulse, and I rejected the package.