Prioritize Self-Interest Before Altruism
Recently, I joined a feedback and communication group specifically created for Bilibili (B站) content creators. In this group, Bilibili’s operation team shared many practical and insightful tutorials. The quality of these tutorials is indeed excellent, with well-summarized content. However, the advice they provide to creators is mostly from an operational perspective, focusing on the characteristics of “good videos,” which leans towards an altruistic viewpoint.
In contrast, the book It’s No Accident: Harnessing the Head Effect of Knowledge Planets (published by Knowledge Planet) reveals that most top content creators often start from a self-serving perspective when creating WeChat official account content. They share their knowledge and insights, thereby attracting followers.